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Consistency is key of Instagram

It's insightful to look at the countries with the highest numbers.

United States: 120 million (37% of American population)

India: 75 million (6% of Indian population)

Brazil: 69 million (33% of Brazilian population)

Indonesia: 62 million (23% of Indonesian population)

Turkey: 38 million (48% of Turkish population)

Russia: 37 million (26% of Russian population)

Japan: 27 million (21% of Japanese population)

United Kingdom: 24 million (36% of British population)

Mexico: 22 million (17% of Mexican population)

Germany: 20 million (24% of German population)